UX/UI
Nashville Predators
During my time with the Nashville Predators, I supported the full redesign of the official team app to enhance functionality and fan engagement. I helped develop interactive features including an Arena Entertainment page and a Redeemable Rewards page, both designed to gamify the fan experience and increase in-app engagement. Following the redesign, the app achieved one of the highest download growth rates across the NHL that season. This project strengthened my UX/UI experience through designing interactive, fan-centered features that prioritized intuitive and seamless navigation.
Role
Digital Content Intern
Duration
4 months
Tools
YinzCam, Forge, Photoshop, Illustrator, InDesign
Tonight on Fangvision App Page Design
I was tasked with designing the in-arena entertainment app page featuring interactive roster cards for each performer to enhance fan engagement.
As part of the broader app redesign, this page supported our goal of increasing interactivity across the platform and elevating the overall user experience.
Using YinzCam—the leading mobile app platform in sports—and Adobe InDesign, I developed a dynamic, scrollable interface with clickable elements that encouraged exploration and seamless navigation.
Global Series Mobile Makeover
The NHL Global Series in Stockholm marked a major international moment for the Nashville Predators, and I supported the app’s specialty activation surrounding the event.
By bringing Swedish-inspired details and interactive features into the interface before puck drop, we transformed the app into an immersive extension of the Global Series atmosphere.
I designed and implemented interactive hockey translation cards to help international fans engage more deeply with the game, while incorporating global-themed visuals and dynamic elements into the app experience.
“Each team arrived with a fresh Mobile Makeover built for the moment. Fans opened the apps to find new designs and small surprises, updates that helped the app experience match the energy of the event. […] The updates weren’t just about new visuals; they were designed to help carry the energy of the trip across the ocean and keep fans top of mind no matter where they tuned in from.”
-YinzCam Inc.
Nashville Predators App & Website Wireframing
I was responsible for wireframing the website homepage and several app pages before development. This experience strengthened my ability to design wireframes that not only simplified the build process but also communicated layout, hierarchy, and functionality clearly to colleagues across teams.
To optimize the Nashville Predators homepage, I conducted a comparative analysis of NHL team websites to evaluate layout consistency, hierarchy, and user flow. I found the Predators’ homepage lacked structural cohesion relative to other teams. Using insights from this audit, I created a standardized layout framework that informed my wireframe design. I also curated visual examples from across the league to serve as implementation references, ensuring a smoother transition into development.
To develop the “Tonight on FangVision” app page, I created a wireframe featuring three distinct page variations to present to my supervisor. This framework streamlined the design process and made implementation within the YinzCam app-building platform significantly more efficient.
Impact
The Nashville Predators adopted my proposed homepage redesign, improving overall user experience and creating a more cohesive, league-aligned digital identity.