Media Kit Project

For this project, I created a mini media kit for Lifeline Animal Project by building on my previous content audit and inventory. I imagined a fictional community event called the Piedmont Park Bark-a-thon, designed to promote pet adoption and public engagement with Lifeline’s mission. My media kit includes a press release, an infographic, and a series of promotional social media posts tailored for Instagram and Tik Tok. These materials were designed to reflect Lifeline’s established brand identity while targeting local pet lovers, community members, and journalists to generate excitement, boost attendance, and increase awareness about the organization’s lifesaving work.