Event Planning
Refugee Women’s Network (RWN) Refugee Women’s Network (RWN) is a 501c3 organization serving refugees and Immigrants resettled in the state of Georgia. As the Marketing Coordinator for the “Global Feast Under The Stars,” I was responsible for assisting with the online needs and marketing materials involving the Refugee Women's Network annual fundraiser. My design choices were made deliberately to advertise an unforgettable night under the stars for the guests.
Role
Marketing Coordinator
Duration
2 Months
Tools
Adobe, Zeffy, Canva, Squarespace
The final invitation uses a gradient of stars on the edges of the page to reflect the theme of the event. The QR code at the bottom takes the user to the event ticketing website when scanned. The text uses a mix of bold and serif fonts to create contrast and make certain phrases more eye-catching. The text and images are laid out so that all important information is displayed on the invitation, without it appearing to be cluttered.
The sponsorship package was an important document that was needed to distribute to sponsors for the event. The package uses elegant framing intended to mimic the petals of the Refugee Women's Network logo. The framing was re-colored to the exact same color yellow used in the logo. The phrase "Celebrate With Us" is used across all marketing materials to develop consistency and brand image.
One of the challenges that I faced as the Marketing Coordinator was creating an image of what the guest experience would be like, with very limited pictures and videos provided to me. I decided to create a banner to be displayed on the landing page for the website, that would show the exquisite lineup of food that guests could expect. I created a collage of the images of food created by Refugee Women's Network chefs. I went through many rounds of feedback and settled on a design where the event information was overlayed on the collage.