Brand Development
Refugee Women’s Network (RWN) Refugee Women’s Network (RWN) is a 501c3 organization serving refugees and Immigrants resettled in the state of Georgia. As a marketing intern, I was tasked with promoting the Economic Empowerment initiative by designing brand collateral for teacher certification programs, assisting with grant writing, and managing job application support. These materials are intended to educate prospective clients on certain career pathways within early childhood education, equipping them with the knowledge and the tools to pursue this career path. My work combines design, communication, and advocacy to empower refugee women toward economic independence.
Role
Marketing Intern
Duration
3 Months
Tools
Adobe, Canva, Excel
My goal for my 12-week internship was to promote the Economic Empowerment initiative at Refugee Women's Network. I designed brand collateral to promote both the CDA (Child Development Associate) and ICS (International Community School) Teacher Certification Program. Informational flyers were created to advertise and inform potential program participants. Additionally, I created flyers with qualifications, questionnaires, possible interview questions, and instagram posts to advertise for both programs.
This is a pamphlet that I created to encapsulate the Economic Empowerment program. It sums up the program for clients and donors in one double sided page. The biggest challenge I faced designing this pamphlet was the limited amount of high quality photos that I had available to me. I used AI tools to enhance image quality and filters to increase the vibrancy and to match the pamphlet color scheme.
I was requested by the executive director to include designs from countries of the clients that we serve. I traced floral patterns from the country of South Sudan and placed it on the bottom of the "Mission" page. Additionally, I converted an image of a tile pattern from a Syrian mosque into a graphic and placed it on the bottom of the "Economic Empowerment Program" page.
My goal for my 12-week internship was to promote the Economic Empowerment initiative at Refugee Women's Network. I designed brand collateral to promote both the CDA (Child Development Associate) and ICS (International Community School) Teacher Certification Program. Informational flyers were created to advertise and inform potential program participants. Additionally, I created flyers with qualifications, questionnaires, possible interview questions, and instagram posts to advertise for both programs.